Why Opposites Make the Best Business Partners
Business isn’t the end goal; it’s a medium to become better humans.
Why Opposites Make the Best Business Partners
Lesson: Relationships Drive Real Business
Too many people treat business as mere transactions. In reality, it’s the art of forging new and meaningful relationships. Enter my Rebel June co‑founder, Kelly Shuman. She’s an Instagram influencer with a flair for visuals; I’m the operations guy who lives in spreadsheets. On paper we’re polar opposites, yet that contrast became our greatest asset.
Insight: Shared Purpose Beats Shared Skill Sets
Kelly and I first connected over a mutual desire to build more fulfilling lives. Two years of unlikely friendship laid the groundwork, and three months ago we turned that bond into a business. Our partnership works because we respect each other’s strengths and stay curious about what the other can teach us. Business isn’t the end goal; it’s a medium to become better humans—and you can only do that by staying open to new people and perspectives.
Action Item: Expand Your Circle, Expand Your Growth
- Identify Your Opposite: Seek someone whose skill set complements—rather than mirrors—your own.
- Lead with Curiosity: Ask what drives them, not just what they do.
- Pilot a Small Project: Test the partnership on a tiny initiative before going all‑in.
When you use business as a platform for personal growth, the profits become a by‑product of better relationships and enriched lives.
