The Best Thing Franchising Gave Me
Lesson: It Was Never Just About the Business
One of the best things franchising gave me wasn’t a system or a playbook. It was people. I met Cherlin Johnson at a conference last year and we instantly connected over operations, scaling challenges, and the kind of problems you only understand if you’ve lived them. Fast forward to now, we’re running into each other at the gym talking about longevity. Full circle in the best way.
Insight: The Right Rooms Change Your Circle
- Shared Struggles Build Real Bonds - Conversations hit different when both people have actually been in the trenches. That’s where real connection happens.
- Business Relationships Can Become Life Relationships - The best connections don’t stay transactional. They evolve into friendships that extend beyond work.
- Environment Shapes Who You Meet - The rooms you choose to enter determine the people you meet, and those people often shape your trajectory more than any strategy.
Sometimes the biggest ROI from business isn’t revenue. It’s relationships.
Action Item: Be Intentional About Your Rooms
- Choose One High-Quality Room to Enter: A conference, community, or space where people are building at a high level.
- Go Deep With One Person: Skip surface-level networking. Find one real conversation.
- Follow Up Outside the Room: Coffee, gym, dinner, relationships compound outside the event.
If you want to learn more about my operating system, you can check out www.owners.club